1/ Most people cannot make a fortune. The main reason is that what they do is easily replaced.
2/ What you learn (input) and what you do (output) are the same as others, there is nothing unique and distinctive. This filters out 99.9% of people.
3/ Even if there is something unique, it still needs to be promoted on a large scale to establish its own brand and a certain scale of consensus. This filters out 99% of people again.
4/ After having a unique thing and a brand, there is a key step: the need to consciously control supply, create scarcity, practice the art of scarcity premium, and maximize profits.
5/ Because it is unique, it cannot be replaced; because there is a brand and consensus, there is demand; when irreplaceable supply cannot meet strong demand, scarcity will occur, and there will be a huge premium.
6/ The rewards of live broadcast influencers, the bidding rankings of Baidu Taobao and the currency circle, and the sale of online game props are all intuitive manifestations of this type of model.
7/ This amazing premium is something that many prejudiced people do not want to understand, cannot understand, and will never understand.
8/ Technology and efficiency can produce uniqueness and flow, but it does not necessarily produce scarcity and premium. This is something that Uighur technologists must be careful of, and must not be careless.
9/ After the previous points are achieved, in order to develop sustainably, part of the profit must be used to return to the first step, to make things more unique and better, the ecology is more comprehensive and deeper, the brand influence is greater, scarcity and premium Bigger, which forms a positive feedback loop.
10/ To summarize: unique-brand-scarcity-ecology-positive feedback loop. No one can climb to the sky in one step, but the longer you walk on the right path, the greater the gap with ordinary people.
11/ Even if you can’t do it yourself, if you see those few people or companies that have done it, you should be able to understand and know how to participate and share part of their growth; Drain in front of you.
12/ When Jobs started the «Think different» propaganda in 1998, how many people really understood it? At least the author failed to do it at the time, and had personally learned a bitter lesson.
13/ Today, how many self-righteous boring spectators continue to repeat the mistakes of the author back then?
14/ To be a unique and scarce person is essential that you have the right to print money. From this point of view, Picasso, Chanel, Zhang Daqian, Chaplin, Jobs, Musk, Trump, Bezos, and Buffett are similar people, but they differ in degree and scale.
15/ Such a knowledge system and brand system will only accumulate over time; it is not afraid of inflation, it can cross the borders of ethnic cultures and countries, and across different eras of war and peace.
16/ Be a unique and scarce person, starting today.
https://www.youtube.com/watch?v=MrZKoWgcZVg